khaleel loyd talks family & business – and how the two intersect at loyd visuals
Khaleel Loyd is the ultimate big brother.
He’s the pitchman and leader; the guy who rallies the troops; a client’s first point of contact.
He’s also the guy who meets Desmond Tutu while traveling in South Africa and asks the world leader to sign a book for his grandmother. And he’s the one who acknowledges that he willingly sacrifices for his two younger brothers so they don’t make the same mistakes he did. He talks of wanting to knock down walls for them – and for his family.
Like I said – ultimate big brother.
“I can only work with people I enjoy working with; and now being an entrepreneur, I can choose who I work with.” Who we work with can make or break an entrepreneurial venture. (I mean, any venture ever, if you think about it.)
Everything in the paragraph above is 100% reality and 100% why Khaleel Loyd is one-third of Loyd Visuals, a visual production company that creates and produces everything from music videos to memorable visuals from weddings and special events.
And, if you didn’t already guess it, Loyd Visuals is a family business.
Loyd, 25, and his two younger brothers, Najm, 24, and Maleek, 20, started playing around with the idea several years ago; they officially formed the company in 2016. “I’ve always wanted to work as a family,” Loyd shares.
The three brothers live in three different cities across two different states. Najm is a stylist in Philadelphia; Maleek, a student at Appalachian State. Kaheel holds down the fort here in Charlotte.
Creativity came naturally in the Loyd family. Their father was a stuntman for film – and an avid roller skater; their mother, a teacher, enjoys sewing to this day.
When the boys were old enough to walk, they were taught how to roller skate. Kaheel went on to pursue dance teams and step teams that competed up and down the East Coast, even making it to BET’s 106 and Park. If that wasn’t enough movement, he played football, as well.
He went on to study Health Communications at The University of North Carolina at Charlotte; he graduated and got a job as a healthcare consultant in Charlotte. But there was something missing. Which is when he rallied his brothers – with an idea to launch their own family business.
“I’ve known since I was 12 years old, that I wanted to be an entrepreneur,” he recalls. “Looking back on it, I get it now; I started thinking like this way back then.”