Can you believe it - Q4 2023 is right around the corner . Yes, it's one of the craziest times of year for any business in any industry....

There are only so many hours in a day. Launching a new service/product, a second location, or a new school takes up a lot of those hours....

Websites - like brands - should evolve. What worked five years ago won’t still be relevant. Heck, what worked one year ago isn’t...

toth shop’s tagline is we humanize communication . What does it mean? In a world of SEO keywords, AI writing tools, and increased screen...

What is it about writing that makes us question ourselves? Why can we speak our minds in meetings, run ideas by people, and express our...

Words matter. We live in a world where even the most intentional readers give into the temptation to skim. That means not only do words...

The ‘business-as-usual’ mentality is a thing of the past; in 2023, values and ethics are crucial for success. Conscious consumers and...

“Is it weird that we expect corporations to take positions on social issues as opposed to just selling us stuff ?” The host of one of my...

When we trademark phrases, we own them. Obvious, right? Yes, and… Owning the trademarked phrase means more than the piece of paper. It...

A friend and I were catching up and reminiscing on where we’ve been to where we are when she paused mid-convo and said, “Someone would...

When it comes to written communication, one of the most impactful decisions you can make is one people do not often think about - the...

I recently made a decision, and I was confident about my choice. However, I knew it was going to be met with resistance by those who...

“i’m just wondering…” “i’m just reaching out…” “i’m just going to…” we use ‘just’ to soften our message; it’s a ‘safety blanket’ that...

pop quiz: go to your 'sent' folder, and re-read the last three emails you sent. count how many times you used one of these negative...

in the last week alone, i’ve had no fewer than 4 conversations with 4 unrelated individuals all bemoaning that january didn’t quite have...

we’ve been conditioned to look for quick fixes: restrictive diets; coffee when we’re tired; advil for a headache. but we know they don’t...

one of my favorite quotes is by henry van dyke, “use what talents you possess; the woods would be very silent if no birds sang there...

idea overload: the curse of the creative. like most writers, my brain is constantly coming up with new thoughts, concepts, strategies....

we often set resolutions for the new year. but here’s the truth: every second that passes offers the chance to set a goal, make a change,...

ext time you send a card, i challenge you to write it yourself. but it’s hard. you don’t know what to say. you're not good with words. i...