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great brands are built
on human thinking.
toth shop is an editorial office that works closely with organizations and leaders to find what matters in your thinking, stories, and ideas.
we then take it off your plate to transform it through writing, editing, strategy, and editorial savvy, making your most meaningful work even more valuable.
what you make shapes how you show up.
your website introduces you before you walk into the room. your impact report can turn a year’s worth of data and humanity into a reason for someone to care. your point of view, said often and well enough, can become something people recognize and trust.
the world calls these pieces "content".
we think they’re so much more than that.
they're expressions of your thinking, your standards, your values; they’re how you show up in the world and for the world.
for over 10 years, we’ve carved out our niche as listeners and thought partners; question askers and problem solvers.
we write, edit, sharpen, restructure, sometimes rethink the whole thing altogether, so the work you put into the world better reflects the people and the organization making it happen.
the work you put into the world shapes how people understand you.
your content and communication make someone trust you and remember you; reply to the email; make the donation; recommend you – or come back to work with you.
that's why we think good editorial work should do more than make something sound better.
it should help you show up more clearly and confidently, so you can connect with human decision makers and build relationships on a whole new level.
human thinking matters now more than ever.
there have never been more ways to make words or more ways to make them faster and more efficiently. the world doesn't need more words.
the world needs your or your organization's curiosity, experience, empathy, and point of view.
technology can help us make things, but it’s your very human thinking that gives those things meaning and builds the connective tissue that makes people want to do business with you.
that's why our work remains deliberately human: human ideas, shaped with human judgment, made to reach another human being.
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our services
what comes through the shop
messaging & positioning
find your language, your story and your point of view, all the good stuff that makes you who you are and why your brand is special.
websites & brand stories
shape your story, structure and messaging for your organization’s biggest business card – your website.
thought leadership & writing
turn your expertise and experience into ideas worth sharing and writing worth reading.
reports & special editorial projects
give complex, meaningful material the structure, story and humanity it needs to reach another person.
as a team, toth shop serves as a thought partner, project manager, content generator, and an executor of big and small ideas alike. they have helped give tone and meaning to our brand and content. working with toth shop is easy, professional, and productive.
lauren burns
assistant dean of marketing and enrollment management
wake forest university school of professional studies
we can't wait to meet you.
you have a website that doesn't sound like you anymore, or a report with too much to say; you’re mustering up the courage to share your point of view, but you’re not sure how to articulate it; or you know there's something here, but you're not quite sure what it could become yet.
all of those places are great places to begin together
