puresurgery is out to make elective surgery simple
It’s a massively regulated market. There’s plenty of red tape and fine print. And the way a consumer pays for services in this space grows ever-more-confusing the deeper we get into the 21st century.
Can you guess the market we’re talking about?
However — despite the regulations, the costs, the confusion — one of the most important shifts in this business has more to do with vernacular: I didn’t say patients in the opening paragraph; I said consumers. Patients are now consumers.
The truth of the matter is, patients have always been consumers. They’re just realizing it now more than ever. That’s why over 1 million Americans elected to travel overseas last year for medical procedures.
A digital platform that connects patients to doctors for non-life threatening, elective surgical procedures, PureSurgery launched in 2017 with a bold mission – to educate and empower patients.
PureSurgery’s 2017 pilot program was fueled by American patients seeking care outside of traditional insurance networks. We’re talking people denied insurance coverage for elective procedures, patients with high out-of-pocket liabilities and medical tourists traveling for surgery. Simply put, they are people willing and able to pay out-of-pocket costs, and they are looking for options.
“We found that patients were getting extremely frustrated by getting stuck in the funnel that has become health care,” Suckow says. “Which is really when patients are starting to turn into consumers and start researching, reading industry reports, looking up doctors. Finding a health care provider has become a process similar to buying a car.”
These patients are also looking for a higher quality of care. That includes (but is not limited to) priority scheduling, direct access to a doctor, and then — a seemingly dying feature in this industry — quality time spent with that doctor.
“What we found in our research was that patients really wanted the time and opportunity to ask the right questions to the doctor,” Suckow says. “We really empathized with these patients who are in pain or scared, and they just want time for a professional to understand where they’re coming from.”
PureSurgery can make that happen by optimizing a patient’s surgery journey, from pre-operative testing to travel logistics to post-operative rehabilitation. The company is committed to providing an improved patient experience, complete with on-demand scheduling, a free 30-minute Telehealth consultation between patient and potential surgeon, and all-inclusive packages through a proprietary network of surgeons and surgery centers. The entire end-to-end experience can be bundled together with one up-front, transparent price.