I’ve been a writer and reader for as long as I can remember. Despite a short duration as a potential Political Science major, I graduated from Kenyon College with an English degree in 2005.
I taught 12th Grade World Literature, English 9 and Yearbook for several years before I worked for lululemon athletica – working on the ground to open several, different store models and teaching employees how to use the brand’s messaging and strategy. I didn’t realize it at the time, but I always felt caught between two worlds – the English major and the business world.
Then, in 2011, I went to business school; I struggled the first several months of b-school because I told myself I wasn’t good at any of this because I had majored in English – not business. What happened though was I started to see a disconnect in how my classmates wrote papers or cases, delivered marketing messages, created effective PPT decks, even just edited their own writing or even how they wrote their LinkedIn profile pages. I wanted to read more powerful writing, creativity, and strategy.
And I saw an opportunity – an opportunity to bring everything I loved about my English major to the business world. I tested the idea of bringing fiction to business in the Peter Drucker Society Challenge competition in 2013. I was the only American woman with an idea to qualify in the top 15 – internationally.
I sensed I was onto something.
With that said, I created toth shop to be a partner driven to elevate a brand’s content through powerful writing, creativity, and strategy.
Yes, I do a lot of writing and editing. But, more so, my focus is an eye for the big picture of your brand and your strategy. And then how your content supports those two critical pieces.
I want you to care how your writer or brand strategist writes. But, I want you to care more about how he or she thinks. Yes, it’s the quality of the writing that will separate you from the pack; but, it’s the quality of thought, that leaves your customers inspired.
Get the fully nitty-gritty here via LinkedIn.
Download the classic edition of Meg’s Writing Portfolio here.
Read Meg’s column on the Huffington Post.